Addis Foto Fest 2012



Joana Choumali

“Le Habre: The Last Generation” PopCap Winner
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Joana Choumali, born in 1974 in Abidjan (Côte d'Ivoire), is based in Abidjan. Choumali studied Graphic Arts in Casablanca (Morocco) and worked as an Art Director for McCann-Erickson, Abidjan before embarking on her photography career. "Joana Choumali is a professional photographer, and she freelances for private companies. She believes that alluding to femininity is enough to make it shine, and considers that it is not required for a photo to be demonstrative. She substitutes loud gesticulation with decency and subtlety. Her photos do not seek to promote or persuade, but to highlight the equal humanity of men and women." Y.K.



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