Abiy Solomon’s passion for exploring how the world views itself as well as how the physical informs the emotional inspired him to become a photographer. This passion for expression drove him to master other forms of communicating beauty including graphic design, brand identity and visual effects. In 2008, Abiy founded Orangeswitch, a creative agency that has built a depth of experience in branding and communications design across the public and private sectors. His motivation to understand markets comes from the insight he shows as a photographer—that it is only when we understand how we view ourselves and how we are motivated by our emotions that one can build real relationships.
Primordial Modernity: Lalibela’s Raw Spirit
Artist, Abiy Solomon, captures the essence of Lalibela’s spirituality from the perspective of youth and age, the interior and the exterior, and the human and historic.